RAVAL company had an amazing year full of accomplishments and triumphs, for their end-of-summer event, we wanted to create a wholesome branding experience that would capture the essence of both happy and relaxed atmosphere, with a genuine celebration that would serve as a burst of energy for all the people who made the event possible.
Welcome to Mexico!
Colors and text are like a game to us and play a crucial role in successful branding. Just like a delicious meal, a creative brand starts with appealing and captivating visuals. And what better way to celebrate summer than by stepping out of the office and learning from one of the happiest cultures on earth – Mexico!
Vibrnat Celebration
We decided to bring a true Mexican fiesta to the shores of Israel, turning the event branding into a vibrant celebration. The eye-catching element of a skull, enhanced with vibrant colors and flowers, naturally became the centerpiece of our design. We incorporated it into all the branding elements at the party, ensuring it was the first thing to catch the guests' attention upon arrival. By incorporating the client's logo, we generated a complete visual experience that perfectly conveyed the spirit of the event and radiated a warm "Welcome to RAVAL's Fiesta" message.
Fiesta Fusion
We crafted a cohesive branding package that blended the company's logo and name with the festive spirit of Mexico, drawing inspiration from the lively "Día de los Muertos" celebrations. Vibrant colors signs and foam board cutouts throughout the venue, while floral decorations added a touch of beauty to the beach. Our photo backdrops walls were adorned with guitars, accompanied by a talented guitarist and a lively dancer mingling among the crowd, truly immersing them in the experience.
Visual Victory
We didn't want the branding to be just decorative – we wanted it to be interactive and engaging. To achieve this, we designed a giant erasable board for a beach volleyball tournament that took place during the event. The scores were updated in real-time, boosting the fun and shared experience among the employees. It made them feel like a part of the event's design. In the end, our goal was not just to brand a party, but to create an unforgettable visual experience that captured the essence of RAVAL's achievements.
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