What do metal and humans have in common?
To start with Iskoor's 50-year celebratory event branding, we dove deep into Iskoor's history, uncovering key moments that became captivating exhibits for the event. These exhibits beautifully showcased the company's journey over the years. We also immersed ourselves in the brand's colors, drawing inspiration from their meaning. That's how we came up with the mix of metallic tones with clean blue and white colors, symbolizing the balance between steel's strength and the story of Israeli labor. We also revealed Iskoor's secret – its true power lies not just in its steel and metals, but in its people.
A Tale of 50 Years
We went the extra mile to understand Iskoor's secret ingredient – its people. Just like different chemicals combine to create metals, Iskoor employees are the heart of the company. We united the faces, names, and unwavering spirit of the workforce, which formed a strong foundation for Iskoor's incredible 50 years of growth and success. They're the ones who have made Iskoor an enduring force in the Israeli industry, just like stainless steel.
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